Marketing Israeli Wine: Brand Israel
Friday, April 27th, 2007I think what’s needed to market Israeli wine is the same as what’s needed worldwide when it comes to “marketing” Israel.
There are a zillion misconceptions about the state of Israel (I do not want to turn this posting or my blog into a political rant…so I won’t!), an almost relentless whirlwind of half-truths and exaggerations [...]