Archive for May, 2008

What I'm Reading in Wine + Marketing This Week

Friday, May 30th, 2008

I was a bit swamped this week but I did enjoy the following!
Forget About Left Brain vs. Right Brain - Are you light-brained?
Steve Rubel’s Nine Digital Trends for the Future

How to Distribute Small Production Wines from Israel

Friday, May 30th, 2008

By now, I hope many of you have seen the nice articles on Israeli wine and food in June's Wine Spectator. I'll have more to say about that with links to wines mentioned there you can actually buy from us, over the weekend.
One of the things Dr. Yair Margalit was quoted as saying in the article [...]

LIVE Tweets from Me from TECH Cocktail Conference

Thursday, May 29th, 2008

Good morning!
I’m leaving home now for the TECH Cocktail conference in Chicago.
I’ll be attempting to Tweet “live” from the conference out to my followers on Twitter.
If you want to hear the key messages from some of the hottest tech + marketing + startup people out there right now (including Gary Vaynerchuk), sign up for my [...]

IWD’s Video Cast about The Importance of DIRECT Marketing

Tuesday, May 27th, 2008

Hey - here’s a link to the 3rd videocast I have done to date and posted on our YouTube platform.
The theme is the importance of DIRECT MARKETING and messaging in all of your core life activities…like interviewing for a job, proposing marriage, or…..consumer and trade marketing if you are a small boutique winery in Israel.
Enjoy!
Are [...]

Kim Marcus of Wine Spectator Loves Clos de Gat Wine from Israel

Sunday, May 25th, 2008

The wine + mainstream media attention to great wines coming out of the re-emerging Israeli wine scene is a blast to watch!
Follow this link to watch a short tasting video from Kim Marcus of Wine Spectator tasting two wines he likes from Israel, including one wine from a winery whose wines we sell Direct to Consumer - [...]

Wine + Marketing Links for The Week

Friday, May 23rd, 2008

This week's short list of some things that caught my attention:
How Might the Recession Impact Wine Sales?
How Do Social Networking Sites Work?
Let's Get Upwind of Distribution!
What's Up in Illinois?
 How Meetup.com Can Drive Sales and Database For You

2nd Guest Post from me on Israel's Green Prophet Blog

Tuesday, May 20th, 2008

Here's a link to my second post in a series at Israel's Green Prophet Blog.
Enjoy!
The next post will cover organic wine production in Israel.

What I've Been Reading in Wine + Marketing This Week

Friday, May 16th, 2008

This will kick off a (hopefully) weekly list of a few marketing and wine stories that get me thinking during a given week. The titles below tghat link to the stories are mine (so don't blame the authors of the pieces they link to if you get bothered).
FEEL FREE TO ADD YOUR OWN LINKS IN THE [...]

My Guest Post at GreenProphet.com on the Spiritual Side of Wine

Tuesday, May 13th, 2008

After reading and responding to a post there about biking the Israeli wine scene, I was asked by blogger Karin Kloosterman to guest post a short series on their site - Green Prophet - a great blog about what they refer to as an "environmentally sound future for Israel."
I was glad to be asked!
Here's the first from [...]

YouTube Video Series from IWD: Israeli Wine + Living Your Dream

Tuesday, May 13th, 2008

We're using every possible avenue to get the word out about great wine and winemakers from Israel, including videos on YouTube!
Follow this link to view my first video cast in a series about wine from Israel and Living Your Dream.