Archive for June, 2008

Direct to Trade Sales in California, Baby!

Sunday, June 29th, 2008

Thanks to an intro from Corey Abrams of Inertia Beverage, we have successfully sold 3 of our wines Direct to Trade to the Oakland Kosher Foods!
Tzora Givat Hachalukim
Yaffo Rouge
Yaffo Cabernet Sauvignon
The Yaffo Rouge has been a surprise crowd-pleaser. We’ve sold a ton of this stand-up juice direct to consumer already.
If you need kosher wine, GET [...]

Guerilla Marketers Press for Israeli Wine in Your Fave Restaurants and Wine Shops!

Wednesday, June 25th, 2008

Golan Flam and I spent more than an hour yesterday in the largest Sam’s wine store in downtown Chicago.
We sort of stumbled upon the Israeli wines (all kosher) in an unlabeled dusty out-of-the-way section. It was depressing…and maddening….and inspiring all at the same time.
The Eastern Mediterranean, of which Israel is a part, is THE BIRTHPLACE [...]

IWD 1: Adam Montefiore

Wednesday, June 18th, 2008

The first in a series of podcasts with leading Israeli winemakers and food & wine experts, we interview Adam Montefiore of Carmel Winery.
Mr. Montefiore is seen by many as the informal ambassador of Israeli wine to the rest of the world. He is a descendant of Sir Moses Montefiore who, along with Baron Edmond [...]

 
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Get Your Feet Wet with Wine from Israel!

Tuesday, June 17th, 2008

I have spoken before about the need we have to get as many Americans as possible to taste wine from Israel.
What you experience when you try these wines is SURPRISE and then EXCITEMENT and then there’s that MOMENT when it hits you that you’re tasting something few people have ever tasted…Israel in a bottle, the Future [...]

Anybody Want to Wear an Israeli Wine Direct T-shirt?

Monday, June 16th, 2008

In our family, we’re so shamelessly excited about wine from Israel we outfit even the 2 year old, Hannah, in Israeli Wine Direct stuff!
If you want me to send you a t-shirt for your kid or yourself or your pals, email me at richard@israeliwinedirect.com with your name, address and t-shirt size and I will send you [...]

Do You Want us to Make Israeli Wine Direct Stickers?

Thursday, June 12th, 2008

Hey, I’ve been talking to my friend Robin at www.stickergiant.com and thinking about making some cool Israeli Wine Direct stickers to hand out at tastings, for instance.
It would look something like this and have the cool, slick face like on the stickers that techies like to put on their laptops - with the adhesive back that doesn’t stick [...]

Wine from Israel’s Italian Slow Food Movement Winemaker

Monday, June 9th, 2008

Yes, you read that correctly.
Italian (now Israeli) Sandro Pelligrini comes from a family of winemakers back in the Old Country.
I met Sandro and his wife Irit in August 2007 at their home on Moshav Shachar on the northern edge of the Negev Desert (the Israelis have figured out how to grow wine grapes in the desert! They invented [...]

Wine Spectator (finally) Loves Wine from Israel

Sunday, June 8th, 2008

First off and most important - THANKS to Tim Elliott, who heads our publicist Acan Media , for making us look SOOO much more presentable with an upgraded blog that has a consistent look-and-feel to our Israeli Wine Direct wine marketing site!
Stay tuned here for a more consistent posting schedule from me - plus, this site now [...]

What I’m Reading in Wine + Marketing This Week

Friday, June 6th, 2008

Our Brains are Not Built for Multi-tasking
How to Build a Brand through Community
Israeli Microbreweries: Who Knew?
The Power of Passion
The Next Gen of Social Media: Mobile Internet
Making Google Work for You Even More