A great way to jumpstart your biz is to look for people you have things in common with and PLAY with them.

So, here we go…

Doron Rand, former CEO of Israel’s Recanati Winery (he’s on the right in the photo), who lives now in the San Franciso Bay Area, is joining Israeli Wine Direct in our efforts to promote great Israeli Wines in the US.

Doron’s deep knowledge of the Israeli wine scene, his many years of successful experience in branding Israeli wines in Israel and around the world and his contacts in the US wine market will help us  build excitement with Americans about the re-emergence of the Israeli wine phenomenon.

With Doron’s help, we will more effectively expose Americans on the west coast to the  great wines we import.

Doron’s dream of getting the word out about Israeli wine led to his creating a new web site, IsraeliWines.com. The web site launches in September, linking to Israeli wineries, wine-related sites and information about Israeli wine events in the US.

Doron will work with me to lead Direct to Trade sales in California starting next week. So, get ready to  access to some wonderful Israeli wines if you live in the Bay Area!

In addition, as an Israeli he will host IN HEBREW (!!!!) Israeli wine tastings for the more than 100,000 Israelis living now in the Bay area. My hope is that through such events, Israelis living in the US will remain connected to Israel through Israeli wine. How cool is that?! Wine tastings in Hebrew!

I hope to announce more team expansion in the near future…stay tuned. We need someone  HOT and COOL to oversee our Direct to Trade channel nationally.