Being around a lot of unbelievably hip hot women lately has made me realize some things:

Some of the best businesses are all about Bringin’ the Love into People’s Lives.

Most people just want to win; cool people want as many other cool people to win as possible.

Most people talk to you in a way that elevates themselves above others; cool people (most women, by the way) want to interact in a way that includes as many people as possible.

The traditional approach to marketing has been command and control – telling customers and prospects what to think; cool people just want to find forums to learn what others think, and share their own take on things.

Most of the world is slowly realizing that what people tell each other about your shit is all that matters (women, who buy 83% of all consumer goods, have been knowing this for a while). And now, enabled by Twitter and other social media, what used to happen in caves and on the plains (as in, “the apples on that hill are delicious”…”if you walk around at night without friends and fire, the lion will eat you, including your bones”) happens instantly over the Web.

So….no more hiding behind bad boring products and fake marketing people. Today, your marketing department like it or not consists of all the people talking about you on the Web… and everywhere else.

All of this will impact who I partner with, how we market, to whom we market, who I spend time with, hell, who I have lunch with.

If you ain’t about

Bringin The Love

Holdin Hands

Dreaming a Big Dream and

making sure that No One Cool Gets Left Behind

then beat it.

This is not a “soft” approach to biz, not in my mind. We still want to win. Bringin’ the love is not a business suicide pact. We still want to change the world, or die trying. Bringin the Love is a way of positioning what you’re here to do, and then letting that message attract the right people for you to work and play with. We still need enough testosterone to get up in the morning and Get Shit Done in spite of the losers and roadblocks springing up everywhere to greet us.

You will see our wine parties evolve towards Love Fests. For instance, my pal Aimee and I are planning a party in Denver with a theme of “PBJ, Grilled Cheese, Israeli Wine…in our Pajamas”. No swirling of the wine. No spitting out of the juice. No writing of the wine notes. (Though other times we will do that traditional kind of thing, and that’s cool, too.)

Wine is ONLY a Vehicle (a good one!) for:

1) Connecting people to each other

2) Connecting people across cultures and experiences

3) Connecting people to Place – through a highly expanded version of terroir

4) Rapidly Scaling Meaning across a Network

5) Long Tail Exploration

6) Bringin’ the Love

7) Going to a place outside (or is it inside?) yourself

That’s it!

We’re gonna figure all this stuff out, believe me.

Oh…and maybe we’ll change the way people BUY WINE along the way, too. You will NOT believe what is in store for you there.

Meanwhile, here are some people you have to get to know, people who get it, ladies who every day bring LOVE to BIZ and LOVE to their PALS:

Gwen Bell

Monica Danna

Leah Jones

Soon you will see how this ties together. Patience!