Comments on: This is Your Brain on Wine! http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/ Introducing Americans to boutique Israeli wines and winemakers. Wed, 28 Jul 2010 16:01:52 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Johannes Nielsen http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-72 Johannes Nielsen Sat, 23 Aug 2008 12:11:45 +0000 http://israeliwineblog.com/?p=152#comment-72 Hey Richard, thanks for the article. Would you like to post some wine labels from Israel on my site (www.klatcher.com)? Hey Richard,

thanks for the article. Would you like to post some wine labels from Israel on my site (www.klatcher.com)?

]]> By: Gabriella Opaz http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-71 Gabriella Opaz Wed, 20 Aug 2008 15:17:16 +0000 http://israeliwineblog.com/?p=152#comment-71 I can't believe I missed this article!! First off, allow me to compliment you on a fantastic article. The psychology of consumer buying habits is a fascinating topic as is, but narrow it specifically down to wine and you've got an incredibly complex and riveting subject. Why? Because as the resident expert Roger so accurately pointed out, wine is more of an emotional product than a rational one. For many, it is a product that connects to romance, history, class and culture. I mention this because I recently read, "The E-Myth Revisited", a great book by the way, which emphasizes the fact that businesses aren't selling a product, but rather an emotion. This theory was also reconfirmed in the You Tube video, "The Story of Stuff", highlighting the fact that our buying patterns are a result of our conditioning and emotional state at a given time. Hence, as I see it, Web 2.0 has an incredible opportunity to tap into those emotions in ways we've never done before. To see a video of an Israeli wine maker not only share the history of his vineyard, but also how political, religious and cultural issues have affected his wines is priceless. Stories are key, and an incredible way to connect, remember, relate and retell the story of wine. Super long story short, thanks Richard as usual for a great post. I can’t believe I missed this article!! First off, allow me to compliment you on a fantastic article. The psychology of consumer buying habits is a fascinating topic as is, but narrow it specifically down to wine and you’ve got an incredibly complex and riveting subject. Why? Because as the resident expert Roger so accurately pointed out, wine is more of an emotional product than a rational one. For many, it is a product that connects to romance, history, class and culture.

I mention this because I recently read, “The E-Myth Revisited”, a great book by the way, which emphasizes the fact that businesses aren’t selling a product, but rather an emotion. This theory was also reconfirmed in the You Tube video, “The Story of Stuff”, highlighting the fact that our buying patterns are a result of our conditioning and emotional state at a given time.

Hence, as I see it, Web 2.0 has an incredible opportunity to tap into those emotions in ways we’ve never done before. To see a video of an Israeli wine maker not only share the history of his vineyard, but also how political, religious and cultural issues have affected his wines is priceless. Stories are key, and an incredible way to connect, remember, relate and retell the story of wine.

Super long story short, thanks Richard as usual for a great post.

]]> By: The Art of Marketing Wine | Projektet II http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-67 The Art of Marketing Wine | Projektet II Sat, 16 Aug 2008 13:19:37 +0000 http://israeliwineblog.com/?p=152#comment-67 [...] Direct interviewed my other friend Roger Dooley of the Neuromarketing Blog. The interview is called “This is Your Brain on Wine.” Ostensibly the interview focuses on wine, but it’s applicable to marketing in general. [...] [...] Direct interviewed my other friend Roger Dooley of the Neuromarketing Blog. The interview is called “This is Your Brain on Wine.” Ostensibly the interview focuses on wine, but it’s applicable to marketing in general. [...]

]]> By: Richard http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-66 Richard Fri, 15 Aug 2008 20:17:54 +0000 http://israeliwineblog.com/?p=152#comment-66 Paul - Thanks for the Comment. Many of us are trying to keep up with you, brother. It's our time now, isn't it? Time for real people to talk passionately DIRECTLY about their own stuff. Free The Grapes, baby. Richard Paul -

Thanks for the Comment.

Many of us are trying to keep up with you, brother.

It’s our time now, isn’t it?

Time for real people to talk passionately DIRECTLY about their own stuff.

Free The Grapes, baby.

Richard

]]> By: Paul Mabray http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-65 Paul Mabray Fri, 15 Aug 2008 20:09:01 +0000 http://israeliwineblog.com/?p=152#comment-65 Richard, Great interview and another reason you are leading the thought process of selling wine. Best, Paul Mabray - Chief Strategy Officer Inertia - Powering the Wine Revolution Richard,
Great interview and another reason you are leading the thought process of selling wine.
Best,
Paul Mabray – Chief Strategy Officer
Inertia – Powering the Wine Revolution

]]> By: The Neuromarketing in wine marketing at Wine Business Intelligence http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-62 The Neuromarketing in wine marketing at Wine Business Intelligence Thu, 14 Aug 2008 18:23:11 +0000 http://israeliwineblog.com/?p=152#comment-62 [...] ? How understand all about this topic ? Visit the great blog of RIchard Shaffer. An excellent article on neuroscience in marketing and wine marketing in particular. An interview about Roger Dooley [...] [...] ? How understand all about this topic ? Visit the great blog of RIchard Shaffer. An excellent article on neuroscience in marketing and wine marketing in particular. An interview about Roger Dooley [...]

]]> By: AnswersTV http://israeliwineblog.com/2008/08/this-is-your-brain-on-wine/comment-page-1/#comment-61 AnswersTV Wed, 13 Aug 2008 20:10:26 +0000 http://israeliwineblog.com/?p=152#comment-61 Very good article. Check out the the <a href="http://www.answerstv.com" rel="nofollow">wine channel</a> on <a href="http://www.answerstv.com" rel="nofollow">answerstv.com</a>. You'll definitely appreciate it. Take care. Very good article. Check out the the wine channel on
answerstv.com. You’ll definitely appreciate it. Take care.

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