This is the first post in a series called WINE: WHAT IT BE that promises NOT to be your Daddy’s Traditional Boring Wine Commentary, promise. [youtube]8PJaDsb5PZQ[/youtube] I’m BORED with the Robert Parker-Ralph Nader-Consumer Reports Approach to wine, the most metaphysical alchemical substance in the Universe. Check out how Food writers write about Food, or how [...]

[youtube]rf8w32rS4-c[/youtube] Please watch this video and help me KILL once and for all the misperception that a wine’s “kosher” status makes the wine anything less (or more) than exactly what it is. We carry 3 great wines from Israel that just happen to be kosher but I don’t want you to try them (or not) because [...]

[youtube]9VURAAkbx-k[/youtube] First off and most important – THANKS to Tim Elliott, who heads our publicist Acan Media , for making us look SOOO much more presentable with an upgraded blog that has a consistent look-and-feel to our Israeli Wine Direct wine marketing site! Stay tuned here for a more consistent posting schedule from me – plus, this [...]

[youtube]VUGpfUS5Xzg&hl[/youtube] Hey – here’s a link to the 3rd videocast I have done to date and posted on our YouTube platform. The theme is the importance of DIRECT MARKETING and messaging in all of your core life activities…like interviewing for a job, proposing marriage, or…..consumer and trade marketing if you are a small boutique winery [...]

[youtube]LQnf0XlasME&hl=en[/youtube] We're using every possible avenue to get the word out about great wine and winemakers from Israel, including videos on YouTube! Follow this link to view my first video cast in a series about wine from Israel and Living Your Dream.