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I’m BORED with the Robert Parker-Ralph Nader-Consumer Reports Approach to wine, the most metaphysical alchemical substance in the Universe.

Check out how Food writers write about Food, or how Erotica authors talk about Sex – with passion, sensually, like they care deeply and personally about the topic, right?

I’m BORED with wine reduced to numbers and wine tasting notes that read like the notes I used to take about baking soda + batteries experiments in Chemistry Class. Who talks like that, anyway? (I got an F in Chem, probably because I put black marker on the teacher’s goggles and she looked like a raccoon when she took them off!).

Wine is a lot of things.

In this series I’ll post on all of these AND ANY OTHERS YOU TELL ME IN THE COMMENTS SECTION TO INCLUDE.

Wine is:

1) Classic Condiment - making food taste better (and vice versa)

2) Metaphysical Food – tasting like things that are not really in it, and tasting a bit different to each of us

3) Cultural Connector – bringing people together across cultures and experiences

4) GPS Device - translating a highly specific Place into a bottle of grown-up grape juice

5) Social Lubricant – opening people up to the Other around them (and within them)

AND….

6) WINE IS A SPIRITUAL ROLE MODEL

Check out this first videocast in the series to hear all about Wine as a Spiritual Role Model.

Trust me, this will change the way you think about wine. No more over-focusing on wine scores or stupid wine medals after you see this series, okay?

You know about “alchemy”, right? It’s turning dirt and other crap into GOLD. Sounds like wine to me.

Hey – no promises I’ll be able to include them BUT if you want to send me a video with your description of what wine MEANS to you, do it and I promise to at least review and respond to you.

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Please watch this video and help me KILL once and for all the misperception that a wine’s “kosher” status makes the wine anything less (or more) than exactly what it is.

We carry 3 great wines from Israel that just happen to be kosher but I don’t want you to try them (or not) because they are kosher. I want you to try them because you like them, because you’re adventuresome and want to try wine from the Birthplace of Wine. IWD is totally focused on Israel as a BRAND – not whether a wine is kosher or not, but I felt it was imperative to address this kosher issue with our followers right away.

Heinz ketchup, Diet Coke, and Cheerios are all kosher – but you don’t buy them (or not) because they’re kosher, do you? Of course not! You buy them because they’re great brands that taste great and….also just happen to be kosher. I’ll bet you didn’t even realize they WERE kosher, did you?

Most of the stuff in your frig is kosher and you don’t even know it.

Enjoy the video and then MAKE SOME COMMENTS HERE BELOW! I want to hear from you.

First off and most important – THANKS to Tim Elliott, who heads our publicist Acan Media , for making us look SOOO much more presentable with an upgraded blog that has a consistent look-and-feel to our Israeli Wine Direct wine marketing site!

Stay tuned here for a more consistent posting schedule from me – plus, this site now becomes HQ for all our emerging CONTENT – embedded videos, links to an Israeli Wine Audio Interview Series we are building, our Twitter feed, photos, and more!

I shot this video this weekend while on a mini-vacation with my family on the Lake in New Buffalo, Michigan.

Check it out for a little commentary on the Wine Spectator article that has everyone who cares about Israeli wine talking, along with some of the things I want Americans to know right away about wine from Israel.

The June 30 issue

Hey – here’s a link to the 3rd videocast I have done to date and posted on our YouTube platform.

The theme is the importance of DIRECT MARKETING and messaging in all of your core life activities…like interviewing for a job, proposing marriage, or…..consumer and trade marketing if you are a small boutique winery in Israel.

Enjoy!

Are there other topics you’d like me to post a video with my opinion about? Let me know.

We're using every possible avenue to get the word out about great wine and winemakers from Israel, including videos on YouTube!

Follow this link to view my first video cast in a series about wine from Israel and Living Your Dream.