Care to Join Israeli Wine Direct’s Wine Ambassadors Program?

Saturday, December 27th, 2008

In 2009 I commit to finding more ways to include more of YOU as extensions of our team.
Much of our expansion in 2009 will come through growing our team of employees and partners. For instance, we are very close to announcing a sales director for the West Coast who will focus on Direct to Trade selling [...]

What IS “Expensive” wine?

Friday, November 7th, 2008

How do you define expensive wine?
I think what makes a wine a good value (or expensive) is in part a measure of the quality of the wine (how friggin’ good it is) to the sticker price - this is what wine industrry people call the QPR (i.e., the Quality to Price ratio). Though of course no [...]

The Future(s) of Israeli Wine!

Tuesday, September 2nd, 2008

Maybe this has happened somewhere else before with Israeli wine but I don’t think so.
Israeli Wine Direct is beginning now to sell Futures (or Pre-Arrivals) of the best premium wines coming out of Israel. “Futures” is just a fancy wine-world way of saying we can let you buy limited exclusive premium wines now for delivery [...]

Re-orienting the Wine World to The Birthplace of Wine

Monday, August 25th, 2008

I announced at our Press Conference at Flam winery Wednesday afternoon that Israeli Wine Direct is challenging the best United States wineries to a friendly tasting challenge in 2008, also the 60th anniversary of the (re)birth of Israel.
It’s time to re-orient the wine world back to the birthplace of wine.
Does the US wine market produce [...]

The Israeli Wine Direct Team Grows! Welcome, Doron Rand!

Thursday, August 14th, 2008

A great way to jumpstart your biz is to look for people you have things in common with and PLAY with them.
So, here we go…
Doron Rand, former CEO of Israel’s Recanati Winery (he’s on the right in the photo), who lives now in the San Franciso Bay Area, is joining Israeli Wine Direct in [...]

This is Your Brain on Wine!

Tuesday, August 12th, 2008

One of the smartest people alive on the planet today (I can’t speak for other planets like Tom Cruise might be able to) is Roger Dooley, of The Neuromarketing Blog and Dooley Direct, LLC, his consultancy. If you are involved in any way with HUMAN BEINGS (and most of us are [smile]) then you need [...]

Bringing LOVE to BIZ

Monday, August 11th, 2008

Being around a lot of unbelievably hip hot women lately has made me realize some things:
Some of the best businesses are all about Bringin’ the Love into People’s Lives.
Most people just want to win; cool people want as many other cool people to win as possible.
Most people talk to you in a way that elevates [...]

Part 1 in a Series: WINE - WHAT IT BE: Spiritual Role Model

Monday, August 4th, 2008

This is the first post in a series called WINE: WHAT IT BE that promises NOT to be your Daddy’s Traditional Boring Wine Commentary, promise.

I’m BORED with the Robert Parker-Ralph Nader-Consumer Reports Approach to wine, the most metaphysical alchemical substance in the Universe.
Check out how Food writers write about Food, or how Erotica authors talk [...]

Bruce B. in New Bern, NC, Is THE REASON I Founded Israeli Wine Direct (For Real)

Tuesday, July 29th, 2008

Earlier this evening, in a small town on the coast of North Carolina, my parents and their good friends Bruce and Deirdre enjoyed some wine from two small Israeli wineries thousands and thousands of miles away.

They actually conferenced me in 1,000 miles away here in Chicago for a few minutes of the tasting.
Listen to Me: [...]

Why Do We Expect So Little from Wine?

Monday, July 21st, 2008

Who taught us to expect so little from wine?
I got to thinking today about how American men (sorry, but it’s true) have worked so hard to take the fun and sensuality out of wine, the universe’s greatest food, the only food that can taste like foods and other stuff that’s not even in the wine (berries, [...]